It’s been live for a couple weeks now, but we wanted to highlight our latest site launch for ReFrame Media – Walk the Way. This site presented an interesting challenge, because the primary purpose of the site seemed so obvious – to watch the Walk the Way videos. However, we wanted to add functionality that would allow users to customize the content in creative and unique ways in their own playlists, allowing you to add videos you particularly like into lists that you can then watch again or share.
The other challenge with this site was using responsive design to ensure the video player was always the focal point when viewing on any device, while simultaneously making sure the playlists functionality remained intuitive and easy to use. For a while, we in the web community designed full desktop sites, and then separate mobile sites, redirecting the user to that when a mobile device was detected. Now responsive design techniques give us the ability to design one site that works for virtually all devices. Feel free to drag around the corner of your browser to see how the site moves around (that is all the rage these days with us web nerds ).
There’s a concept that’s becoming more and more applicable called “Mobile First” which just means designing for mobile devices first, and then ultimately moving back to the desktop site. I’m of the opinion that this is a great exercise even if the site you were making is one you don’t want to design responsively or for mobile devices at all, because it helps you focus on what exactly your site needs to do, helping you to simplify your design and make it far more effective. I think we were able to achieve that quite well with Walk the Way.
The success of this project has definitely reinforced the “Mobile First” philosophy to us, and we look forward to finding ways to focus and simplify sites for devices of all shapes and sizes. Cheers to another successful site launch!