Insights
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Why and How to Invest in Digital Platform Updates (Instead of Complete Overhauls)
It’s relatively easy for your organization’s decision makers to understand the need to build a new website or app, or rebuild an existing one. The results of these projects are visible to all; the ROI is conspicuous. Investing in work that doesn’t have that obvious ROI, on the other hand, can be harder for leadership…
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A Stress-Free Approach to Launching Your Ministry’s App
Launching an app is intimidating, no matter who you are or what organization you work for. But it’s even more daunting for ministry leaders. Agathon has years of experience with product launches and has developed a plan for go-live days to address the unique challenges facing ministries. Our measured approach will quell your anxieties, so…
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5 Common Blunders to Avoid When Starting a Web or App Project for Your Ministry
Ministry leaders like yourself–about to begin a new web or app project–often feel immense pressure. After all, the success or failure of your product significantly impacts your ministry’s growth, reach, and reputation. Moreover, the resources you invest in the project give you little room for error. Rebuilding the product isn’t generally an option, even if…
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6 Ways to Make Online Giving Easier for Your Ministry’s Donors
We limit the potential of electronic giving when we regard it merely as a technical solution to technical problems. Lewis Center for Church Leadership The growth of digital giving continues to accelerate, with a 42% increase over the three year period of 2019-2021. Online giving now represents 12% of all giving. Notably, faith-based organizations see…
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Choosing Between A Values-Based Agency or Individual to Build Your Ministry’s App
Enlisting an individual to build your ministry’s web or mobile application might seem like a good idea, at least on the surface. You can likely find someone in your network (through your church, in your community, via a trusted friend, etc.) who can quickly stand up a serviceable app. However, the benefits of partnering with…
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Why You Should Find a Missionally Aligned Partner for Your Ministry’s Digital Needs
As a Christian ministry, your mission is your most valuable asset. It’s your duty and joy to spread that mission to your constituents and beyond. But communicating your mission is complex, especially given the ever-expanding array of technologies you must use to do so. And especially with the wrong digital strategist in your corner. That’s…
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Why Authentic Content Is Key to Combining Your Ministry’s Mission with Sales
Does your ministry run a store of sorts, selling products or even services? Perhaps you sell Christian-based books or host conferences. It’s fairly common for organizations like yours to have this type of commerce branch. And, of course, you want to bring traffic to your website to encourage purchases or attract new constituents. But how?…
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Use Journey Maps to Improve Your UX and Spread Your Mission
As you better understand how your audience interacts with your online presence, you’ll be able to smooth their paths to engagement…and ultimately get them to embrace your mission. As such, it’s time to think beyond the isolated steps users take on your site—like purchasing a book, donating to your organization, or signing up for a…
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How to Decide if Your Organization’s Ministry Needs Its Own Website
Does your organization focus on more than one area of ministry? Maybe you also run a faith-based conference with lots of name recognition. Or perhaps you have a service offering that’s a bit removed from everything else you do. You might even be in talks to add an entirely new initiative to complement your mission. …
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4 Tips to Authentically Merge Mission and Business to Sustain Your Ministry
Selling products or services is a meaningful way to fund and fuel your ministry’s mission without relying solely on donations. This could take the form of a faith-based organization with a publishing arm that sells books. Or maybe a missionary team that accepts paid public speaking engagements to subsidize its outreach work. It’s relatively common…